CRADLE TO CRADLE

Do you remember when goods used to be so durable that you could pass them along to your children? And they could leave it to their own children?

Of course, this meant less consumption, less carbon emission, and less waste. Nice, isn't it?

After the industrial revolution, the system faced a fork in the road: allowing workers additional free time by producing the same amount of product in a shorter time* or producing more.

Increased production resulted in the necessity of creating previously nonexistent needs through concepts such as fashion and marketing to fuel consumption.

However, durable products prevent potential new purchases. And so begins the process of making consumer goods less and less durable, where we end up with non-durable goods over time.

I think that this is a collective movement and the decision-making process behind it cannot be attributed to a single person, country, or ideology. It is the reflection of the feelings and needs that arise as a result of human experience at different times and places, on behavior.

Cradle-to-cradle (C2C) takes this durability even a step further. It entails the concept of upcycling, i.e. reusing a once durable but no longer usable product in such a way as to create a new product.

So, how is it different from recycling? In upcycling, you take discarded materials to create something new from them in their current state, without them undergoing an industrial separation process.

At this point, I care deeply about the topic of co-existence, that is, existing together with all the living beings around us. I try to stay on top of developments. I'm looking for opportunities to suggest feasible and safe methods. I dream about cooperation between bodies of local government at some point. That being said, I have no desire to make a show of this at a time when these issues are trending. I'd also like to add that I care about the suggestions you may have on this topic. So, please do share with us anything that you find relevant.

* The concept of "Universal Basic Income", also advocated by Mark Zuckerberg at one point, was actually an updated version of this topic.

back to top
Filters